Teruhide Sato was a founding member of the Japanese arm of CyberCash, a U.S. online payment company (now known as Veritrans) and a joint venture with SoftBank Corporation, while Teru was studying at the Faculty of Policy Management, Keio University in 1997. In 1999, he established BEENOS (formerly known as netprice.com), a global internet and e-commerce business incubator. Teru took the company public on the Tokyo Stock Exchange in 2004 and launched multiple e-commerce businesses during his term as CEO. In 2015, he launched BEENEXT, an early stage venture capital firm in Singapore actively investing in India, South East Asia, Japan, and the U.S to support and invest in tech entrepreneurs with an ambitious vision to make a significant impact on society. Teru was selected as a Young Global Leader by the World Economic Forum in 2008.